EVENT ORGANISATION / PUBLIC RELATIONS / MARKETING

The 2022 Women's FIH Hockey Junior World Cup is the ninth edition of the Women's FIH Hockey Junior World Cup, the biennial women's under-21 field hockey world championship organised by the International Hockey Federation. The tournament took place from 1-12 April 2022.

We had the honour of being assigned to FIH and Hockey South Africa for the prestigious FIH Hockey Women's Junior World Cup 2021. Throughout the event, our responsibilities encompassed filming, photographing, editing, posting, and copywriting for captivating professional reels and videos for the FIH social media pages. Additionally, player and VIP interviews were conducted for social media, PR, and radio, including the esteemed South African Afrikaans radio station "Radio Sonder Grense (RSG)."

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Working alongside esteemed professionals further enriched our experience as we collaborated with the experienced team from FIH. The content we created between 1 - 12 April 2022 garnered remarkable engagement. Our videos, ranging from 30 seconds to 1 minute, generated an impressive 30k-50k plays, with some videos reaching up to 100k views organically. We are proud of the impact we achieved and the enthusiastic response from the audience.